Playtopia

I am happy to show you a new website I have built and launched for a new business startup in Mytholmroyd, Halifax. It’s called Playtopia. An indoor play centre for children that includes a huge climbing area, slides, the best baby sensory and toddler area in Yorkshire, as well as a fabulous deli cafe with amazing fresh roasted coffee! If you have kids, then you’ve got to go for a visit.

Most of my work comes from word of mouth, the best form of marketing you can get in my opinion. So it was a great pleasure to get a phone call from Becky asking if I could visit her and have a chat. Of course, I said yes.

Becky was starting with a clean sheet of paper, which was a great start. I listened to everything she had to say about what the new business was about, what ideas she had for the website, what type of colours to use etc. At the same time, I contributed with some recommendations and suggestions. What had worked for me in the past, and what tends to not work on a website.

Upon my return to show Becky the first design, the business had started operating for the school holidays. So time was an an essence. Becky and her colleagues loved the use of the colours and fonts used throughout the site. Which was great to hear.

We set to work going through the draft web site. I listened intently and wrote down all the design tweaks needed, text copy that need updating. And finally asked for a few more photos. You can never have enough photos! Even if you can’t afford a professional photographer, a good quality smart phone can do the job just as good.

When researching competitors, I found one website that had a ‘Take a peek inside’ section. This showcased a number of photos together in a block format. To me, it instantly gave the customer a clear impression of the premises, the climbing frames, kids having fun and smiling. The Playtopia website needed to be very visual with the use of many photos. I thought it was perfect to use the same idea on this website. And highlight this section using the same colour blue used in all the text headings.